Privacy Policy

This Privacy Policy describes how your personal information is collected,
used, and shared when you visit or make a purchase from isthel.com (the
“Site”).

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about
your device, including information about your web browser, IP address, time
zone, and some of the cookies that are installed on your device. Additionally,
as you browse the Site, we collect information about the individual web pages
or products that you view, what websites or search terms referred you to the
Site, and information about how you interact with the Site. We refer to this
automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and
often include an anonymous unique identifier. For more information about
cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including
your IP address, browser type, Internet service provider, referring/exit
pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record
information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through
the Site, we collect certain information from you, including your name,
billing address, shipping address, payment information (including credit card
numbers and paypal information), email address, and phone number. We refer to
this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are
talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders
placed through the Site (including processing your payment information,
arranging for shipping, and providing you with invoices and/or order
confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with
information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential
risk and fraud (in particular, your IP address), and more generally to improve
and optimize our Site (for example, by generating analytics about how our
customers browse and interact with the Site, and to assess the success of our
marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your
Personal Information, as described above. For example, we use Shopify to power
our online store--you can read more about how Shopify uses your Personal
Information here: https://www.shopify.com/legal/privacy. We also use Google
Analytics to help us understand how our customers use the Site -- you can read
more about how Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/. You can also opt-out of
Google Analytics here: https://tools.google.com/dlpage/gaoptout.

By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.


Finally, we may also share your Personal Information to comply with applicable
laws and regulations, to respond to a subpoena, search warrant or other lawful
request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with
targeted advertisements or marketing communications we believe may be of
interest to you. For more information about how targeted advertising works,
you can visit the Network Advertising Initiative’s (“NAI”) educational page at
http://www.networkadvertising.org/understanding-online-advertising/how-does-
it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-
us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the
Digital Advertising Alliance’s opt-out portal at:
http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices
when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal
information we hold about you and to ask that your personal information be
corrected, updated, or deleted. If you would like to exercise this right,
please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing
your information in order to fulfill contracts we might have with you (for
example if you make an order through the Site), or otherwise to pursue our
legitimate business interests listed above. Additionally, please note that
your information will be transferred outside of Europe, including to Canada
and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order
Information for our records unless and until you ask us to delete this
information.

CHANGES
We may update this privacy policy from time to time in order to reflect, for
example, changes to our practices or for other operational, legal or
regulatory reasons.

CONTACT US
For more information about our privacy practices, if you have questions, or if
you would like to make a complaint, please contact us by e‑mail at
customerservice@isthel.com or by mail using the details provided below:

iSTHEL
[Re: Privacy Compliance Officer]
iSTHEL.com